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Yoki Shoes at B&STA of New York

29 May

A couple of days after we present our Fall 2012 Collection at FFANY, we’re going to do the same at B&STA of New York(Boot & Shoe Travelers Association) on June 11 and June 12 at the Embassy Suites Hotel. B&STA have been representing sales executives and manufacturers in the footwear and accessories business for over 70 years, and this trade show is free to all buyers and retailers. We enjoy the opportunity to network with retailers and buyers at trade shows, so we can create more relationships within the industry.

At the trade show, we will showcase wedges, boots, flats, western boots, and high heel/classy boots. Here is our Fall 2012 Collection that we’ll present at B&STA:

In addition, we’re giving a 10% discount on all styles. If you’re planning to attend this trade show, please stop by our booth (The Meadowlands 1 & 2) and see our collection.

B&STA of New York

June 11-12, 2012

Embassy Suites Hotel

455 Plaza Drive

Secaucus, NJ 07094

Booth# The Meadowlands 1 & 2

Tel: (201)864-7300

Click here for directions.

If you have any general inquiries about seeing our Fall 2012 Collection at B&STA or FFANY, please contact:

Krystal Hernandez

(212) 244-7026

Things to Do in NYC During FFANY

23 May

FFANY—taking place June 6,7 and 8—is quickly approaching! We’re just a few weeks away  until we present our Fall 2012 Collection. This event will bring many people into town, so we thought we’d give some suggestions on what to do in NYC during that week. This is NYC, so there is always something going on! Below we’ve highlighted some events that we think would be really enjoyable.

Food and Drink

Wine Tour de France: Battle of the Bubbles—June 4, 7:00pm

French Institute Alliance Française

Le Skyroom

22 E. 60th Street

New York, NY 10022

FIAF (French Institute Alliance Française) is hosting this wine tasting event where you can sip wines from different regions. In addition, you’ll learn about the new trends in the wine industry and about wine collecting.

Chinatown and Little Italy Food Fest─June 8, 10:30am-1:30pm

New Kam Man Food

200 Canal Street

New York, NY 10013

With this walking tour, you’ll experience the history and culture of Chinatown and Little Italy, as well as sample delectable foods such as cannolis, Thai dishes, Chinese dumplings, homemade mozzarella and more.

David Burke Kitchen─Pancake Social Breakfast Special—June 9, 10:00am-3pm

James Hotel

23 Grand Street

New York, NY 10013

For $5.00 you can get a classic buttermilk shortstack, and if you’re in an experimental mood, try their pastrami salmon pancake, topped with pickled onions and horseradish mousse.

Music

Brass Band Blowout—June 8, 9:00pm (Doors open at 8:00pm)

Lucille’s Bar and Grill (located inside B.B. King Blues Club)

237 West 42nd Street

New York, NY 10036

The Breakdown Brass Band will give audiences a great time as they play funk, salsa, Motown, hip-hop, afrobeat and more. Lots of people are planning to attend, so if you want to go, there there early and be prepared for standing room only! You can RSVP for free admission; otherwise tickets are $5.00.

Late Night Sessions—June 5-9, 11pm (Saturday 12:45am)

Jazz at Lincoln Center

33 West 60 Street, Floor 11

New York, New York 10023

This is a weekly event where you and friends can enjoy delicious food and drinks as you listen to a jazz band.

Popular Broadway Shows

Some of these shows have racked up many Tony Awards and Nominations.

Newsies 

Nederlander Theatre

208 W. 41st Street

New York City, NY

Wicked

Gershwin Theatre

222 West 51st Street

New York, NY 10019

Once 

Bernard B. Jacobs Theatre

242 West 45th Street

New York, NY 10036

The Gershwin’s Porgy & Bess

The Richard Rodgers Theatre

226 West 46th Street

New York, NY 10036

If you want to find out about more happenings around NYC during the week of FFANY, click here.

Getting Ready for FFANY 2012

14 May

We’re preparing for the FFANY(Fashion Footwear Association of New York) trade show, taking place on June 6-8, 2012 at the Hilton New York Hotel and FFANY Member Showrooms. We’re so excited for this because we’re presenting our Fall 2012 Collection of shoes, including flats, wedges, boots, western boots and high heel/classy boots. We cannot wait to meet with buyers and make new connections within the footwear industry!

Below is a preview of what we’ll have in our Office Showroom:

Yoki Shoes Fall 2012 Collection will be presented at our Office Showroom. We will be open the entire week of the trade show, and will be running a special promotion—10% off all styles. We’re listed in the FFANY Exhibitor Directory, so buyers could make an appointment, however, walk-ins are also welcome.  Just in case we book too many appointments, we’ll keep our Office Showroom open for an extra day or two after the trade show.

In addition, coming soon to FFANY is the iPad Directory App. When it launches, it will contain live links to exhibitors’ emails and websites. When this app becomes available, all FFANY exhibitors and attendees will be able to download it for free.

If you’re interested in visiting our Office Showroom and FFANY at the Hilton New York Hotel, the details are below.

Yoki Shoes Office Showroom Address

1407 Broadway

(Btwn 38th and 39thSts.)

21st Floor, Suite# 2100

Nearby subway stations:

1,2,3,7,A,C,E,N,Q,R to Times Sq.-42nd St or 34th St

For general inquiries, contact:

Krystal Hernandez

(212) 244-7026

Hilton New York Hotel Address

1335 Avenue of the Americas

(6th Ave btwn 53rd and 54thSts.)

Nearby subway stations:

F,N,Q,R to 57th St.

B,D,E to 7th Avenue (53rd Street)

Trade Show Hours

June 6, 7: 9:00am to 6:00pm

June 8: 9:00am to 4:00pm

The next trade show we’ll attend is:

B&STA (Boot & Shoe Travelers Association of New York)

June 11-12, 2012

Embassy Suites Hotel

455 Plaza Drive

Secaucus, NJ 07094

Click here for directions.

Stay tuned for more details!

Say Hello To Neon Hues!

2 May

Since the 1980’s, the fashion world has watched the neon trend go in and out of style, depending on the season. Fortunately for you bold-color lovers out there, the trend is back in full force for this spring and summer season. This style is great because there are so many fun and unique ways to encompass it, and every fashionista can enjoy it. Here are a couple of tips.

Start Color-Blocking

This term has left the lips of many fashion experts, but what is it exactly? It’s simply wearing solid blocks of color—preferably neon. Color-blocking your wardrobe will make you look fresh, yet stylish. For instance, you can rock a neon pink blazer with a white blouse and black pants. If you’re feeling especially daring, you can have fun with layering neon on neon. Try sporting a bright pair of purple jeans with a neon yellow belt or wear a punchy green tank with a bright orange cardigan. You will turn heads and be lauded for your style. Fashion experts recommend wearing no more than three different colors. However, if you’re a loud-color-wearing newbie, start small and then work you’re way up to looking like a color-blocking pro.

Brightly-colored shoes like these from Yoki Shoes is a great first step to take into the neon color trend.

Wear Neon Accessories 

In addition to wearing shoes that make a statement, accessories can enhance your look. Flaunt a wonderfully bright-colored handbag, especially since they are so popular this season. The most noted hues include bright red, purple, cobalt blue, tangerine, lime green and bubblegum pink. Lastly, you can experiment with fun, neon-colored nail polish or adorn your wrist with a vibrant bracelet.

Are you ready to push those drab, past-season pieces to the back of your closet and break out the color?

Spring and Summer Fashion: 3 Prints That Add Pizzazz To A Casual Outfit

30 Apr

At this year’s major spring runways, eye-popping, playful prints were all the rage. However, there were three types of styles that stood out and are trending this season: floral, geometric shapes and animal prints.

Floral

These floral prints go great with a pair of jeans or a flowing skirt.

The floral pattern has made its transition from clothing to shoes—heels, loafers and flats in particular. A floral shoe is a fantastic way to add a touch of femininity to an ensemble without overdoing it. Wearing floral heels is a great way to have that girly look—even if you’re wearing neutral colors. It’s also an easy way to spruce up a casual outfit, like when you wear skinny jeans with a t-shirt.

Geometric Shapes

Geometrical prints, especially stripes, are huge this season. Stripes—usually reserved for work clothes—adds a traditionally elegance to your casual outfit. Vertical, horizontal and even diagonal stripes are especially trendy. Other geometrical prints, such as zigzags, triangles and polka dots, are also chic this spring and summer season.

These striped, plaid loafers are bright in color and add a unique style to your outfit.

Animal Prints

Animal prints are always in style, and these will be great to wear on a warm night on the town!

Leopard, snakeskin and zebra prints have always been popular, but there are some new styles making noise this season: shoes with full images of tigers, cats, lizards and even sea creatures on them. But the animal pattern that seemed to take on a life of its own on the runways was the bird print. Inspired by freedom and open wilderness, this happy-go-lucky print will allow fashionistas to channel their inner free spirit while looking uniquely stylish. But if you’re not ready to make the leap into tigers, lizards and birds, oh my, leopard print is always a good starting point. Animal prints make regular jeans pop, and adds sizzle to a causal spring and summer dress.

March Madness: Celebs Go Toe-to-Toe at the Oscars

31 Mar

Tired of brackets and basketballs.  Yoki has a different approach on March Madness!

In the sports world, March Madness is a phenomenon that grips the national athletic psyche each year, as talented teams duke it out to determine who will be the national champions of college basketball.

In the fashion world, March Madness has a slightly different connotation.

It’s that exciting time before spring when celebrities duke it out for the best dressed title going into the upcoming season.  The Oscars is like basketball’s championship game, as it will determine who comes out a winner and who needs to rethink their fashion game plan.

The 2012 Oscars offered a thrilling head-to-head matchup, as many contenders put their best foot forward (in some stunning shoes, I might add) and were in it to win that prestigious best dressed title.

Making a splash in the line-up was best actress nominee Jessica Chastain, who looked stunning in her black Alexander McQueen gown with golden prints. The redheaded beauty completed her look with Harry Winston jewels. Jennifer Lopez was another fashion threat. The star looked jaw-dropping in her Zuhair Murad figure-hugging gown with a plunging neckline.

While there were many strong contenders, the battle for best dressed came down to just two competitors – Michelle Williams and Natalie Portman.

Williams’ coral, strapless, tiered Louis Vuitton gown was a slam-dunk. The “My Week with Marilyn” star kept her look simple, opting for a necklace and no earrings with her pixie hair do. While Williams went for a girlie look, Portman went vintage in a red Dior Haute Couture dress from Rare Vintage collection. She completed the ensemble with Dior shoes, a Charlotte Olympia bag and Harry Winston jewels.

Which lady in red do you think deserves the best dressed trophy?

Yoki Footwear to Unveil Handbag Collection at ASD Las Vegas

24 Mar

Las Vegas – Yoki Footwear, always thinking outside the “shoebox”, is unveiling its new handbag collection at the ASD Las Vegas trade show at the Las Vegas Convention Center on March 25-28.

ASD Las Vegas brings the world’s widest variety of merchandise together in one efficient consumer-goods trade show. It features six diverse product categories including fashion accessories, gift and home, jewelry and cash and carry, health and beauty, value and variety, and toys and novelties.

Celebrating its 50th anniversary last year, ASD continues to grow and establish itself as a retail power house. Thousands of buyers flock to this six-shows-in-one trade show to find unique merchandise that will set their businesses apart. Loaded with quality choices at every price point, this notable trade event can’t be missed.

Also not to be missed is the much anticipated retailer Yoki Footwear LLC, part of The Fashion Exchange Inc. Yoki Footwear has garnered much acclaim for its new spring and summer line, featuring braided wedges, skinny heels, single soles and pointy pumps. They will take it one ‘step’ further at ASD Las Vegas and unveil their striking handbag collection.

Appearing on the scene only a few years ago, Yoki Footwear has a mission to deliver trend-right, fashionable products at an affordable price. Since its debut, Yoki Footwear has grown to become one of the leading providers of fashionable shoes and accessories at a moderate price for the ladies and juniors market. With an endless supply of new fashions almost every month, Yoki Footwear provides a variety of both core basics and cutting edge designs.

Yoki Footwear especially prides itself on its customer-oriented goals. That’s why customers can now connect with Yoki Footwear on Facebook, Twitter and LinkedIn. Always striving to save customers money, Yoki Footwear is even offering all members of their LinkedIn group, Yoki Footwear Buyers Network, a special 15% discount offer for joining and participating.

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